About Kim

Kim MacPherson is the founder of Sell it Smart & Buy It Smart Automotive Inc. She has over 24 years of automotive retail experience and has spent over a decade training sales, finance, and management teams to serve the less than perfect credit customer in a professional, ethical, and profitable manner.

Kim started her career in 1996 as an Automotive Sales Professional and then went on to become a Finance Manager and Sales Manager. In 2004, she opened a dealership, BHPH, and Event Marketing Company. It was during this time that she was introduced to bad credit customers, which ignited her passion to find a solution for dealerships and their customers.

As the founder of Sell it Smart and Buy It Smart TM, Kim offers non-prime process and marketing solutions that provide dealerships with a professional, ethical, and profitable way to address the non-prime problem facing the industry today, including wasted time, loss of sales, and profits.

Kim is dedicated to solving the growing credit problem and actively speaks on topics related to non-prime at various industry events, including the F+I Conference and Expo in Las Vegas, Auto Remarketers Conference, and on podcasts like The Dealer Playbook and DealerTalk.