In this course you will learn everything you need to know to take your less than perfect credit customer from contact to close, funding and free home delivery. Take control of your career by learning non prime, the fastest growing consumer market in retail today!
Since 2005 we have been helping dealerships set up and optimize their non prime departments professionally, ethically and profitability.
Stop wasting time selling vehicles that do not get approved and get non prime smart today!
Course Curriculum
- STEP ONE: Contact, Meet & Greet
- Subprime Sales Mastery - Qualify and Identify less than Perfect Credit
- Contacting on Online Lead
- Meet & Greet In Dealership
- STEP TWO: The Client Interview
- The Client interview Explained - Secret to Closing the Deal
- How Finance First Works; Process & Word Track PDF
- Turnover
- Phone Interview Script
- STEP THREE: Credit File
- Selling Protection Product Finance First
- Reading & Understanding Credit
- STEP FOUR: Trade Appraisal
- Email Templates
- Summary Key Terms and Concepts
- STEP FIVE: Pre Approval
- Selling Protection Products
- Lenders and Lending Criteria
- Prevent Credit Shopping
- STEP SIX: Vehicle Match
- Finance Tools - Lender Cheat Sheet, NP Calculator etc,..
- Vehicle Selection & Structure using FSM Calculator + Tech - Video (12:14)
- How to Structure a Deal
- Inventory Matrix
- Structuring Negative Equity
- STEP SEVEN: Product Presentation & Demo
- Product Presentation
- Calculating your Deal Profits and Tracking Performance (9:09)
- Tools & Technology
- Scripts
- How to Upload Documents from your Phone to Turnover CRM App (2:16)
- How to add notes to your deal in Turnover CRM (0:44)
- How to move your deals through different stages of the sale in Turnover CRM (0:14)
- How to use text & email Templates in Turnover CRM (0:46)
- How to upload Documents in Turnover CRM (0:36)
- Working my leads in Turnover CRM App - Video (5:47)
About
Kim has over 22 years of automotive retail experience and more than a decade training sales, finance and management teams to professionally ethically and profitably serve the less than perfect credit customer.
She started her career in 1996 as an Automotive Sales Professional, then Finance Manager and Sales Manager. In 2004 she opened a Dealership, BHPH and Event Marketing Company. Introduced to bad credit customers way back in 2004, Kim became passionate about solving the problem for dealers and their customers.
Founder of the Sell it Smart and Buy It Smart TM, non prime process and marketing solutions she offers dealerships a professional, ethical and profitable way to solve the non prime problem facing all dealerships today; wasted time, loss of sales and profits.